What families need before they buy


Here’s video #6 of 10 in the “Training From The Bowling Alley Parking Lot Series”.

In this video I explain the concept of the “buying spectrum”. When you understand this concept you will know how to connect with families earlier in the process (before price becomes their #1 issue).

Sorry if this video is a little shaky. The battery on my Kodak Zi8 died and I’m recording this with my cell phone without a tripod.

If you missed the previous videos in the series here’s the links. Video #1, Video #2 , Video #3, Video #4, Video #5

If you would like to download this video in mp4 format (ipad friendly) Click Here

Feel free to add your comments below (yes I do read them!)

John Callaghan

Fractional Chief Marketing Officer for Funeral Business Builders

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