Who Do You Compete With?

There's an old story that you've probably heard... Two hikers see a bear ahead of them on the path. The bear starts chasing them when one of the hikers stops to put on his running shoes. The first...

Where Most Marketing Fails

Why is marketing so hard? Actually, I should say...why is effective marketing so hard? Marketing has only one goal...to grow your funeral home business. If it’s not doing that then your marketing...

The Elephant in the Room

Have you heard the saying "the elephant in the room"? If not, it refers to those times in life when you have a large, ever present issue that no one wants to talk about. For every business owner I...

Marketing Personalization

Personalization....you hear about it at every trade show, you hear about it from every merchandise vendor, and you read about it in every trade magazine. Ten years ago only a small percentage of...