The 3 Reasons People Don’t Buy

Every week I take at least a couple of hours to read over my personal marketing journals. They're nothing too elaborate looking, just a series of note books that I've kept for years...but they're...

Marketing Predictions for 2010

I have received at least a dozen emails over the last week asking my thoughts on 2010 as it relates to funeral home marketing. So here it goes... My crystal ball is in front of me and I’m...

Who Do You Compete With?

There's an old story that you've probably heard... Two hikers see a bear ahead of them on the path. The bear starts chasing them when one of the hikers stops to put on his running shoes. The first...

Where Most Marketing Fails

Why is marketing so hard? Actually, I should say...why is effective marketing so hard? Marketing has only one goal...to grow your funeral home business. If it’s not doing that then your marketing...