Is Copying Hurting Your Business?

I'll remember it for the rest of my life...I was 9 years old and in grade 4. When suddenly, out of the blue, my best friend and I were called down to the principal's office for copying each others...

The Power of a Rose

This isn't the newsletter I was planning on sending out. Plus it's two weeks later than scheduled and for that I apologize. Sadly, there was a very personal reason for the delay. On June 27th...

Marketing Personalization

Personalization....you hear about it at every trade show, you hear about it from every merchandise vendor, and you read about it in every trade magazine. Ten years ago only a small percentage of...

How to Market Healing

I decided to take a bit of a gamble with the subject of this newsletter...."how to market healing". The key issue is the word "healing". Sadly, there are a lot of funeral service professionals who...