Marketing Blog

The Healing Mistake

This newsletter will be short because it won’t take too long to make the point... Back in March of this year I sent out a newsletter with the title of "How to Market Healing". That newsletter was very well received and I had a lot of very positive feedback. (more…)

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Where Most Marketing Fails

Why is marketing so hard? Actually, I should say...why is effective marketing so hard? Marketing has only one goal...to grow your funeral home business. If it’s not doing that then your marketing isn’t working properly. But if your marketing is broke how do you know what you’re supposed to fix? Should you switch from TV to radio? Should you change…

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The Elephant in the Room

Have you heard the saying "the elephant in the room"? If not, it refers to those times in life when you have a large, ever present issue that no one wants to talk about. For every business owner I know, "the elephant in the room" today is....the economy. And more specifically, the dreaded ‘R’ word... recession. (more…)

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The Power of a Rose

This isn't the newsletter I was planning on sending out. Plus it's two weeks later than scheduled and for that I apologize. Sadly, there was a very personal reason for the delay. On June 27th my mother passed away. The matriarch of our family, mother, grandmother, great grandmother, and friend to all...was gone. As a funeral home marketing consultant I…

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