Marketing Blog

The Power of a Rose

This isn't the newsletter I was planning on sending out. Plus it's two weeks later than scheduled and for that I apologize. Sadly, there was a very personal reason for the delay. On June 27th my mother passed away. The matriarch of our family, mother, grandmother, great grandmother, and friend to all...was gone. As a funeral home marketing consultant I…

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Marketing Personalization

Personalization....you hear about it at every trade show, you hear about it from every merchandise vendor, and you read about it in every trade magazine. Ten years ago only a small percentage of funeral home owners had jumped on the personalization bandwagon. Today...the situation has completely reversed. If you're not personalizing every service you're a rare (and probably struggling) funeral…

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How to Market Healing

I decided to take a bit of a gamble with the subject of this newsletter...."how to market healing". The key issue is the word "healing". Sadly, there are a lot of funeral service professionals who still think that they are in the business of providing compassionate care for the deceased. (more…)

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