Last week I described how Facebook’s Artificial Intelligence advertising review system was a little too much of a “Big Brother” for my liking. This week I’ll discuss how Google’s AI engine...
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Facebook is a great marketing tool. However, sometimes I wonder if the tech giant might be getting a little too big for their britches (as my Mother used to say). In this newsletter, I’ll give...
Over the years, I have reviewed thousands of funeral home websites. Some are excellent, but most leave a lot of room for improvement. In this newsletter, I’ll outline the five biggest mistakes...
“I haven’t had a paycheck in three months.” That’s what a funeral home owner told me recently. He called to ask about my marketing services, and we had a long conversation. One of my...
There are two sides to every business; Outside Perception and Inside Reality. The Outside Perception is what people think of your funeral home before they do business with you. Your marketing...
It was three long days of drinking from the fire hose. Every year, I add to my consulting toolbox by attending some form of educational event. My goal is to pick up some new concepts or business...