I was on a call with a casket vendor this week, and he described a conversation he had with a funeral home owner (the vendor is on this email list, so I’m sure he’ll get a laugh out of...
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One of my clients has an interesting situation. Whenever one of his competitors sends out a preneed mailer, my client’s phone starts ringing. People are calling to schedule a time to come in...
This week I am sharing an interview with Garret Casey Sr. from Casey's Eastside Memorial in Waterbury CT. Garrett has been a client for 5 years and I asked him to share his views on how Covid has...
The most powerful marketing tool available to funeral home owners in 2021 is Facebook advertising. The key to leveraging Facebook ads is...audience management. I'll explain why in this...
I have this posted on the wall beside my desk and read it at the start of my workday. Read it over, and then I’ll connect it to the funeral business. Marriage is hard. Divorce is hard. Choose your...
There's an excellent chance that your employees are emotionally exhausted. The reality is that we're all exhausted. Tired of COVID, tired of politics, and tired of 2020 in general. Both owners...