What Google has been up to (part 1)

In my last blog post, I mentioned that Google has been making changes and that those changes are making it harder for you to connect with families and win the call. Here’s a little background and some examples of what they’ve been doing. The #1 clicked on part of the Google search results for any local business is the three…

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The Funeral Home Owner’s #1 Job

Owning any business is a challenge. You’ve got customers to satisfy, cash flow to manage and every now and then it would be nice to be able to get home from work in time to see your kid’s baseball game. Funeral home owners are no different than the vast majority of small business owners. They are trained in a specific skill…

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How Facebook’s Change Could Hurt Your Call Volume

It’s fairly common practice today for funeral homes to leverage social media to help families spread the news about the loss of a loved one and the service information. The most common scenario is for the funeral director to share the obituary from the funeral home website out to their business Facebook page. Families then share it from the funeral…

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The Biggest Expense in Your Online Marketing

Just a few years ago it was common for a funeral home’s biggest expense related to online marketing to be the development of their website. A new website was often custom development project and could cost $10,000 or more. I have met multiple owners who paid over $30,000 for a website that supported online arrangements (which families didn’t use). Thankfully…

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The 3 Keys to Marketing Your Funeral Home in a Changing Industry

To say that we live in “interesting” times would be a gross understatement. Rising cremation rates, tighter margins, more fragmented families choosing to do nothing, employees who see this as a 9 to 5 job instead of a professional calling....some days it must feel like the perfect storm has hit your funeral home. Over the years I have successfully applied…

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