The Funeral Home Owner’s #1 Job

Owning any business is a challenge. You’ve got customers to satisfy, cash flow to manage and every now and then it would be nice to be able to get home from work in time to see your kid’s baseball game. Funeral home owners are no different than the vast majority of small business owners. They are trained in a specific skill…

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If You Confuse, You Lose

There is a fundamental principle in marketing that says a confused mind will never buy anything. If for some reason they are forced to buy they will always minimize the transaction. So how does this apply to a funeral home business? Let me tell you the story of a call I had recently with a funeral home owner. To protect…

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My Back Story

Many people believe that growing a business is extremely hard and it takes some sort of super power to achieve business success. But actually there are four ways to grow a business and none of them are rocket science. Acquire more customers Get your customers to buy more from you Get your customers to buy more often Retain your customers…

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Closing His Funeral Home….for good

He was closing his funeral home for good. That was the message I received from a funeral home owner recently. He had reached out to me with the hope that I had a magic wand and could somehow save his business….but it was too late. About a month earlier, we had a lengthy phone conversation in which we dissected his…

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The Future of Marketing Your Funeral Home

Guest post written by Tyler Fraser John Callaghan, owner of Funeral Success, creates strategies for internet marketing for funeral homes and shared his insight with Tyler Fraser on Funeral Radio. John and Tyler recorded an interview called†The Future of Marketing Your Funeral Home; this show had lots of great insights to help your funeral home use the internet. The funeral…

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