The Elephant in the Room

Have you heard the saying "the elephant in the room"? If not, it refers to those times in life when you have a large, ever present issue that no one wants to talk about. For every business owner I...

Marketing Personalization

Personalization....you hear about it at every trade show, you hear about it from every merchandise vendor, and you read about it in every trade magazine. Ten years ago only a small percentage of...

How to Market Healing

I decided to take a bit of a gamble with the subject of this newsletter...."how to market healing". The key issue is the word "healing". Sadly, there are a lot of funeral service professionals who...