Marketing Predictions for 2010

I have received at least a dozen emails over the last week asking my thoughts on 2010 as it relates to funeral home marketing. So here it goes... My crystal ball is in front of me and I’m...

New FTC Guidelines

The FTC is at it again. Yes the same organization that brought you the General Price List and has come up with a new way to protect consumers from unscrupulous business practices. It is important...

Who Do You Compete With?

There's an old story that you've probably heard... Two hikers see a bear ahead of them on the path. The bear starts chasing them when one of the hikers stops to put on his running shoes. The first...

The Elephant in the Room

Have you heard the saying "the elephant in the room"? If not, it refers to those times in life when you have a large, ever present issue that no one wants to talk about. For every business owner I...

How to Market Healing

I decided to take a bit of a gamble with the subject of this newsletter...."how to market healing". The key issue is the word "healing". Sadly, there are a lot of funeral service professionals who...