COVID-19 has dramatically transformed the funeral experience, and I believe that many changes will last forever. For generations, funerals have followed a fairly standard...
Category: Marketing Strategy
There is an old saying “what you measure, grows.” What’s the most common way that funeral homes measure their success? Call volume. This may offend some of you but….for most...
Some of the most brilliant insights in life are simple to understand but not always easy to act on. For example, growing a funeral home business is simple… but not easy. You connect with a...
We can learn a lot by observing changes in other industries. Sometimes we can modify the innovation a little, bring it into the funeral industry, and create an advantage over our competition. I'm...
Growing up, I was a big fan of Western movies. Spending an afternoon watching a John Wayne movie was one of my favorite pastimes. The plot was often predictable. You’d have a small prairie...
On January 22nd, 2015, I joined a group that no one wants to be in. It’s the group of parents who have lost a child. If you read my newsletter about bribing a Russian judge to finish adopting a...