On January 22nd, 2015, I joined a group that no one wants to be in. It’s the group of parents who have lost a child. If you read my newsletter about bribing a Russian judge to finish adopting a...
Category: Marketing Strategy
True story…. The year was 1997. My wife and I were in a courtroom in the Russian city of Nizhny Novgorod, finalizing the adoption of our new daughter. Yuri, our adoption facilitator, was...
That was the closing sentence in an email a long-term client sent me last week. “Working MUCH harder for almost the same amount of money.” On the surface, that may sound like bad news. I...
I recently participated in a panel webinar for ICCFA. Below is the replay of my portion of the webinar and an article I wrote from the content. The 4 M’s of Marketing If...
In this video I outline the 5 steps I would recommend for any funeral home during the COVID-19 crisis Need help preparing for success after COVID-19? Go to SpeakwithJohn.com and schedule a...
David Shipper, CEO of Indiana Memorial Group, took a few minutes to share some information about their low-cost approach to funeral webcasting. Check out the interview we recorded on zoom