“I haven’t had a paycheck in three months.” That’s what a funeral home owner told me recently. He called to ask about my marketing services, and we had a long conversation. One of my...
Category: Marketing Strategy
There are two sides to every business; Outside Perception and Inside Reality. The Outside Perception is what people think of your funeral home before they do business with you. Your marketing...
It was three long days of drinking from the fire hose. Every year, I add to my consulting toolbox by attending some form of educational event. My goal is to pick up some new concepts or business...
Most funeral home owners have considered Legacy.com to be their arch enemy for years. The issue has always come down to the obituary and who controls the traffic, flower sales, and condolence...
Sitting right in front of you might be the biggest funeral home marketing opportunity in decades. In this newsletter, I’ll describe the opportunity and give you an action plan for moving...
Do you know what is holding up the growth of your funeral home business? In this newsletter, I’ll outline the three most common issues that stop a funeral home from growing to its full...