Category: Website content

Over the years, I have reviewed thousands of funeral home websites.  Some are excellent, but most leave a lot of room for improvement. In this newsletter, I’ll outline the five biggest mistakes...

I have a confession. I enjoy negotiating with car dealerships. My wife thinks I’m crazy. After all, no one likes the haggling process. Right? I do. To me, it’s a game, and I can be...

They made him an offer he couldn’t refuse... One of my clients recently received an email from his website vendor. Tribute Technology had acquired the company he had trusted to create and...

I look at her picture and wonder, “how has COVID-19 changed what she needs to hear from me?”. The picture on my bulletin board is of a woman who is roughly 65 years old. She looks confident,...

This is a common question that new clients ask me. They’ve read about blogging, their website vendor recommends having a blog, and they are wondering whether it is worth the effort. The short...

I recently participated in a panel webinar for ICCFA. Below is the replay of my portion of the webinar and an article I wrote from the content.   The 4 M’s of Marketing   If...