Category: Funeral Home Marketing

I look at her picture and wonder, “how has COVID-19 changed what she needs to hear from me?”. The picture on my bulletin board is of a woman who is roughly 65 years old. She looks confident,...

COVID-19 has dramatically transformed the funeral experience, and I believe that many changes will last forever.  For generations, funerals have followed a fairly standard...

There is an old saying “what you measure, grows.”  What’s the most common way that funeral homes measure their success? Call volume.   This may offend some of you but….for most...

Some of the most brilliant insights in life are simple to understand but not always easy to act on. For example, growing a funeral home business is simple… but not easy. You connect with a...

We can learn a lot by observing changes in other industries. Sometimes we can modify the innovation a little, bring it into the funeral industry, and create an advantage over our competition. I'm...

This is a common question that new clients ask me. They’ve read about blogging, their website vendor recommends having a blog, and they are wondering whether it is worth the effort. The short...