Category: Funeral Home Innovations

COVID-19 has dramatically transformed the funeral experience, and I believe that many changes will last forever.  For generations, funerals have followed a fairly standard...

We can learn a lot by observing changes in other industries. Sometimes we can modify the innovation a little, bring it into the funeral industry, and create an advantage over our competition. I'm...

David Shipper, CEO of Indiana Memorial Group, took a few minutes to share some information about their low-cost approach to funeral webcasting. Check out the interview we recorded on zoom  

Here’s what new clients often ask me… “What’s the best way to market a funeral home? Should we use TV, radio, billboards, social media or something else? What will have the best return on...

Owning any business is a challenge. You’ve got customers to satisfy, cash flow to manage and every now and then it would be nice to be able to get home from work in time to see your kid’s...

Below is the entire content of my book the Strategic Marketing Process for Funeral Service Professionals. I've finished my new book and decided to share this one for free. I originally published this...