Is TV Advertising Right For You?

I’ve had a bunch of emails from funeral home owners over the past couple of weeks asking my opinion on television advertising. Apparently, one of the big marketing firms in the industry is doing a big push on this subject. I thought I'd share my views to my blog followers. First, I am definitely not opposed to television advertising. It…

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A Simpler Approach to Funeral Arrangements

A few years ago I was meeting with a husband and wife who operated a very successful funeral home. Like most successful people they were always looking for new ideas to help them stay in front of their competitors. To protect their privacy I'll call them Bill and Jane for the sake of this story. Over the course of our…

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Are you Unique?

Years ago one of my business mentors taught me this rule… If an industry is rapidly expanding, an easy strategy is to copy the leaders and grow with the industry. For example, back in the 1990's Dell copied IBM's personal computer and grew into a huge corporation. They eventually overtook IBM and became the leader in the pc market. But…

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Seeing is Believing

The following is a short essay that I wrote for one of my clients who was struggling to explain the importance of having the body present at a visitation. I eventually sent it out to my entire email list (3,500+) and it turned out to be the most popular email I've ever sent. Seeing is believing.... Most people have heard…

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What’s Your Plan for 2011?

It's that time of the year again....planning time. It happens every year. Business slows down around Thanksgiving and we coast through the Christmas season. I like that predictable cycle because it gives me a chance to focus on my family and the spirit of the season. As soon as we hit January all heck breaks loose as many funeral home…

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Price Shoppers

Funeral Home Marketing Training - How do you respond to a price shopper? Watch this video to learn an innovative approach. [flv:http://www.dev1.funeralsuccess.com/videos/funeralhomemarketing-Price.flv 320 280]

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They stole your spot

They stole your spot. They swooped in while you were busy taking care of families and took your spot...and you should be furious! The spot I am referring to is your first page ranking on the three dominant Internet search engines Google, Yahoo and Bing. Google has about 65% of the market. Yahoo and Bing both have approximately 13% each.…

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5 Ways The Cremation Client is Different

Funeral Home Marketing Training - Having a hard time understanding your cremation family? Watch this video to learn the 5 ways that a cremation family is different from your traditional family. [flv:http://www.dev1.funeralsuccess.com/videos/funeralhomemarketing-5-ways.flv 320 280]

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Is Copying Hurting Your Business?

I'll remember it for the rest of my life...I was 9 years old and in grade 4. When suddenly, out of the blue, my best friend and I were called down to the principal's office for copying each others work. That was the day that I experienced the sting of the principal's "strap" on the back of the hands for…

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Your Ideal Family

There are dozens of different factors that will influence the success or failure of your funeral home business. But the number one issue that I believe every funeral home owner must address is...your focus, more specifically your ability to focus on attracting your ideal family. (more…)

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Some Surprises In The Data

Funeral Home Marketing Training - You can learn a lot by checking the marketing data that Google Adwords provides. Watch this video to learn a few surprising things. [flv:http://www.dev1.funeralsuccess.com/videos/funeralhomemarketing-surprises.flv 320 280]

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First Impression

Everyone in business knows that first impressions are very important. When a family walks in your door you want them to feel like they have entered a safe haven. Everything they see, smell, hear, and touch helps them to form their first impression of your funeral home. It’s rarely a conscious decision but rather a subconscious impression that will influence…

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Yellow Pages

You’re trapped...and the Yellow Pages sales rep knows it. He is sitting their counting his commissions as you make that gut wrenching decision to continue your Yellow Pages ad for another year. Do you do a quarter page ad, a third page, maybe even a half page? Do you try to jump ahead of your competitors by buying a bigger…

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Innovations You Should Consider

Funeral Home Marketing Training - Is your funeral home basically the same as every other funeral home in town? Watch this video to learn some easy innovations you should consider. [flv:http://www.dev1.funeralsuccess.com/videos/funeralhomemarketing-innovation.flv 320 280]

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The 3 Reasons People Don’t Buy

Every week I take at least a couple of hours to read over my personal marketing journals. They're nothing too elaborate looking, just a series of note books that I've kept for years...but they're worth a fortune to me. In these journals I record any marketing "wisdom" that I come across or that I learned from my own experiences. If…

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Marketing Predictions for 2010

I have received at least a dozen emails over the last week asking my thoughts on 2010 as it relates to funeral home marketing. So here it goes... My crystal ball is in front of me and I’m entering into a psychic trance (not really but the imagery seemed appropriate). Here are the top 5 things that I see happening in funeral home marketing…

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New FTC Guidelines

The FTC is at it again. Yes the same organization that brought you the General Price List and has come up with a new way to protect consumers from unscrupulous business practices. It is important for you to know that these new regulations are not directly targeted at the funeral home industry; they are far broader reaching than that. In…

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Who Do You Compete With?

There's an old story that you've probably heard... Two hikers see a bear ahead of them on the path. The bear starts chasing them when one of the hikers stops to put on his running shoes. The first hiker screams "What are you doing? Running shoes aren't going to help you out run the bear". The second hiker replies "I…

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