Marketing Predictions for 2010

I have received at least a dozen emails over the last week asking my thoughts on 2010 as it relates to funeral home marketing. So here it goes... My crystal ball is in front of me and I’m...

New FTC Guidelines

The FTC is at it again. Yes the same organization that brought you the General Price List and has come up with a new way to protect consumers from unscrupulous business practices. It is important...

Who Do You Compete With?

There's an old story that you've probably heard... Two hikers see a bear ahead of them on the path. The bear starts chasing them when one of the hikers stops to put on his running shoes. The first...

The Healing Mistake

This newsletter will be short because it won’t take too long to make the point... Back in March of this year I sent out a newsletter with the title of "How to Market Healing". That newsletter was...