Your Ideal Family

There are dozens of different factors that will influence the success or failure of your funeral home business. But the number one issue that I believe every funeral home owner must address...

First Impression

Everyone in business knows that first impressions are very important. When a family walks in your door you want them to feel like they have entered a safe haven. Everything they see, smell, hear,...

Yellow Pages

You’re trapped...and the Yellow Pages sales rep knows it. He is sitting their counting his commissions as you make that gut wrenching decision to continue your Yellow Pages ad for another...

The 3 Reasons People Don’t Buy

Every week I take at least a couple of hours to read over my personal marketing journals. They're nothing too elaborate looking, just a series of note books that I've kept for years...but they're...