Where Most Marketing Fails

Why is marketing so hard? Actually, I should say...why is effective marketing so hard? Marketing has only one goal...to grow your funeral home business. If it’s not doing that then your marketing...

The Elephant in the Room

Have you heard the saying "the elephant in the room"? If not, it refers to those times in life when you have a large, ever present issue that no one wants to talk about. For every business owner I...

The Power of a Rose

This isn't the newsletter I was planning on sending out. Plus it's two weeks later than scheduled and for that I apologize. Sadly, there was a very personal reason for the delay. On June 27th...

Marketing Personalization

Personalization....you hear about it at every trade show, you hear about it from every merchandise vendor, and you read about it in every trade magazine. Ten years ago only a small percentage of...

How to Market Healing

I decided to take a bit of a gamble with the subject of this newsletter...."how to market healing". The key issue is the word "healing". Sadly, there are a lot of funeral service professionals who...