Funeral Home Marketing Ideas & Strategies

Call (888) 504-2980

Most funeral home owners struggle to increase market share even when they are significantly better than their competition.....I fix that problem!

To help out during the Covid-19 crisis, I am giving away free copies of my book 

"The Funeral Business Builder Master Plan"
The Step-by-Step Plan for Transforming Your Funeral Home and Serving More Families
Do you know a funeral home owner who needs some fresh ideas? Share this page with them.

Meet John Callaghan

Professional Highlights
  • 25+ years as a business consultant helping clients increase sales, 15+ years in the funeral industry
  •  Expert in analyzing the customer's journey and building a path straight to your door
  •  Passionate about uncovering the hidden gems within a business and then using innovative marketing strategies to help them grow
  • Originally from Canada, currently live in Michigan, USA, and enjoy wintering in Mexico (there seems to be a southerly trend here)
  •  Married with 3 children in college (darn expensive phase of life)
  •  Good food + good wine + good company = a great day!

How I Help You Grow Your Business

Initial Marketing Assessement
  • Analyze your marketing message versus your competitors
  • Analyze your web presences (website, social media, google rankings etc.) versus your competitors and best practices
  • Evaluate the potential for growth and immediate challenges
Growth Strategy Development
  • Funeral Experience - a detailed plan for transitioning from a funeral service to a funeral experience (more value for a family)
  • At-Need Calls - specific recommendations for improving the at-need call volume and revenue per call
  • Pre-Need Calls - specific plans for increasing community outreach and pre-need arrangements
Implementation Services
  • Strategic Marketing Advisor
  • ​Content customization and development
  • Facebook management, pre-need lead generation, FB Group management
  • Google SEO and Google My By Business ranking services
  • ​Website project management

My goal is to help you climb the growth pyramid as fast as possible.

Client Feedback

“After months of my son attempting to convince me that our business could benefit from a different outlook on things like social media and marketing, I interviewed and began working closely with John Callaghan in August of 2015.

John took the time to complete an in-depth analysis of our business and came up with several cutting-edge recommendations and worked with us every step of the way to implement them effectively and quickly.

The result…2016 was our best year ever and not by a little, by a lot. I know that we have a much better outlook now on this rapidly changing industry and are positioned for even more growth. I strongly recommend John and his team.”

Garrett Casey Sr. Casey's Eastside Memorial, Waterbury CT


“John Callaghan is more than a marketer. He has his finger on the pulse of business nationally and will help your firm raise the standard of excellence.

The great Peter Drucker says all business hinges on innovation and marketing. John Callaghan will help you with both. Guaranteed!”

Stephen Aldridge. Stanly Funeral and Cremation Care, Albemarle NC


“I had a bunch of unrelated but important marketing problems. John helped us create an overall plan and then worked with us through the implementation. He was terrific at sorting through the confusion, addressing the real problems, and crafting excellent solutions that work. Our sales are up as a direct result of John's work!”

David Shipper, Indiana Memorial Group, Evansville IN


“We saw John Callaghan at a captivating seminar in Florida and approached him after his presentation. He was very receptive and almost immediately accepted to come see us in Montreal for consulting services that we requested.

 In two days, he managed to help us with all of our concerns, and kept us focused on the matter at hand. What impressed us most were his communication skills, both in written language and verbal. John has a way with words and manages to convey a message in the most convincing and eloquent way.

Paolo Bassi, Kane & Fetterly Funeral Home, Montreal QC

How I approach a project

When we meet, I will answer any questions you may have about the process. Next, we can discuss how to apply the process to your business challenges and you can decide if it's a good fit for you.

Connect with me

  • Call: 888 504-2980 Leave a message and I will return your call within one business day
  • Email: [email protected]

Schedule an initial meeting

You must have an existing business, I do not help startups. Sorry, it's nothing personal, I just do not specialize in startups.
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