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Funeral Home Marketing Consulting & Strategies

Funeral Home Marketing Consulting & Innovations

to Help You Succeed in the New Baby Boomer Market

The Problem

The market has shifted. Years ago the GI generation and Silent generation were in control of funeral arrangements. Today, the market has shifted and Baby Boomers are in control.

The problem is that 99% of funeral home marketing is still targeting the previous generations and is a complete waste of money.

The Solution

Funeral Success will guide you through the transition from serving the older generation to serving the emerging Baby Boom generation.

Baby Boomers want a different style of funeral service. We help you implement unique service innovations and then create marketing that connects with the Baby Boomer market.

Our goal is to help you climb the growth pyramid as fast as possible.

How We Help You Grow Your Business

 Step 1
Initial Marketing 
Assessment
  • Analyze your marketing message versus your competitors
  • Analyze your web presences (website, social media, google rankings etc.) versus your competitors and best practices
  • Evaluate the potential for growth and immediate challenges
 Step 2
Customized Strategic Plan for Growth
  • Funeral Experience - a detailed plan for transitioning from a funeral service to a funeral experience (more value for a family)
  • At-Need Calls - specific recommendations for improving the at-need call volume and revenue per call
  • Pre-Need Calls - specific plans for increasing community outreach and pre-need arrangements
 Step 3
Revenue Producing  Services
  • Strategic Marketing Advisor
  • ​Funeral Innovation Consulting
  • ​Content marketing services (website, blog, newsletter etc.)
  • Facebook management, pre-need lead generation, FB Group management
  • Google SEO and Google My By Business ranking services
  • ​Review/Reputation management

Meet John Callaghan

Professional Highlights
 
  • 25+ years as a business consultant helping clients increase sales, 15+ years in the funeral industry
  •  Expert in analyzing the customer's journey and building a path straight to your door
  •  Passionate about uncovering the hidden gems within a business and then using innovative marketing strategies to help them grow
Personal
Highlights
  • Originally from Canada, currently live in Michigan, USA, and enjoy wintering in Mexico (there seems to be a southerly trend here)
  •  Married with 4 children, 3 in college (darn expensive phase of life)
  •  Good food + good wine + good company = a great day!

Client Feedback

“After months of my son attempting to convince me that our business could benefit from a different outlook on things like social media and marketing, I interviewed and began working closely with John Callaghan in August of 2015.

John took the time to complete an in-depth analysis of our business and came up with several cutting-edge recommendations and worked with us every step of the way to implement them effectively and quickly.

The result…2016 was our best year ever and not by a little, by a lot. I know that we have a much better outlook now on this rapidly changing industry and are positioned for even more growth. I strongly recommend John and his team.”

Garrett Casey Sr. Casey's Eastside Memorial, Waterbury CT

 

“John Callaghan is more than a marketer. He has his finger on the pulse of business nationally and will help your firm raise the standard of excellence.

The great Peter Drucker says all business hinges on innovation and marketing. John Callaghan will help you with both. Guaranteed!”

Stephen Aldridge. Stanly Funeral and Cremation Care, Albemarle NC

 

“I had a bunch of unrelated but important marketing problems. John helped us create an overall plan and then worked with us through the implementation. He was terrific at sorting through the confusion, addressing the real problems, and crafting excellent solutions that work. Our sales are up as a direct result of John's work!”

David Shipper, Indiana Memorial Group, Evansville IN

 

“We saw John Callaghan at a captivating seminar in Florida and approached him after his presentation. He was very receptive and almost immediately accepted to come see us in Montreal for consulting services that we requested.

 In two days, he managed to help us with all of our concerns, and kept us focused on the matter at hand. What impressed us most were his communication skills, both in written language and verbal. John has a way with words and manages to convey a message in the most convincing and eloquent way.

Paolo Bassi, Kane & Fetterly Funeral Home, Montreal QC

Full Disclosure: Working with me is not for everyone.

If you are looking to sell your business in the next year, we’re not a good fit.

The marketing strategies we are going to develop and implement will take time to bear fruit. Sometimes there is a quick jump, but typically you will see a small increase in year one and a bigger bump in years two and three.

If you are looking to sell in the next year, you will not have received the full benefit of our time together, and you will probably sell for less than you are worth.

If you are a good manager, we might be a good fit.

To be quite transparent…. I hate managing people. Don’t get me wrong, I’m good at it, but I just don’t enjoy it. Plus, I’ve reached a point in my career where I don’t have to do things I don’t want to do.

I am a strategic thinker. My most successful clients have been good managers who do a great job managing their team and implementing our strategies. If that’s not you, then you need to have a strong team manager who can manage the implementation for us.

We create the strategy + you manage the implementation = your business grows. That’s the formula.

If you want to participate in the growth process, we might be a good fit.

My approach to developing a growth strategy is a collaborative process. There is a reason you are already successful. My job is to uncover that reason, package it properly, and use innovative marketing strategies to bring more families to your door. But I cannot do it alone!

If you have invested money in marketing with no ROI, we might be a good fit. 

All of my successful clients have been around the block a few times. They’ve made the rounds at NFDA and ICCFA, met marketing vendors, tried out a few, and have nothing to show for it except a nice logo and some TV commercials.

Here’s a dirty little marketing secret…the strategies XYZ Marketing advocates are great for billion-dollar corporations with massive budgets, but they are completely wrong for the typical funeral home or cemetery.

I apply strategies that are appropriate for your size of business and generate bottom-line results.

If you are looking for someone with a magic wand, we might be a good fit.

True story…one of my clients relayed how his wife referred to me as “the wizard”. She didn’t know what we did together, but I waved my magic wand and all of a sudden, the funeral home was VERY busy.

As much as I’d like it…I’m not a wizard, although I am a big Lord of the Rings fan and Gandolf is THE MAN.

The reality is that I have spent the last 25 years immersed in the constantly changing world of marketing. Most funeral home or cemetery owners dabble in marketing when time permits, I study this stuff constantly (as my wife will attest to).

But I don’t just study funeral home marketing; I study all styles of marketing and most importantly, consumer preferences. Borrowing proven concepts from other industries and applying them to your funeral business, that's when the magic happens.

If you are looking for a strategic partner willing to put skin in the game, we might be a good fit.

More transparency…I’m expensive. I have had many clients tell me that they’ve never paid my kind of consulting fees.

But I’m also willing to “put my money where my mouth is”.

If we have spent some time working together and it seems like a good fit, I am open to trading part of my monthly retainer for a piece of the future revenues. Try calling XYZ Marketing and ask if they will make the same deal...


Do you know a funeral home owner who needs some fresh ideas? Share this page with them.

Connect with me

  • Call: 888 504-2980 Leave a message and I will return your call within one business day
  • Email: [email protected]

Schedule an initial meeting

You must have an existing business, I do not help startups. Sorry, it's nothing personal, I just do not specialize in startups.
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