Owning any business is a challenge. You’ve got customers to satisfy, cash flow to manage and every now and then it would be nice to be able to get home from work in time to see your kid’s...

There is a fundamental principle in marketing that says a confused mind will never buy anything. If for some reason they are forced to buy they will always minimize the transaction. So how does...

He was closing his funeral home for good. That was the message I received from a funeral home owner recently. He had reached out to me with the hope that I had a magic wand and could somehow save...

Below is the entire content of my book the Strategic Marketing Process for Funeral Service Professionals. I've finished my new book and decided to share this one for free. I originally published this...

It’s fairly common practice today for funeral homes to leverage social media to help families spread the news about the loss of a loved one and the service information. The most common scenario...

I’ve had a bunch of emails from funeral home owners over the past couple of weeks asking my opinion on television advertising. Apparently, one of the big marketing firms in the industry is doing a...