Most funeral home owners struggle to grow their business. We have a unique marketing process that helps you win more calls, serve more families and restore your position in the community without making you feel like a “salesman” or compromising your values.

Like you, we recognize the tremendous value of a healing funeral experience. We transform your marketing so that more families will benefit from your services.

Claim your copy of our Pre-need Lead Generation Cheat Sheet

Learn the 3 steps we uses to generate 10 or more pre-need leads in 24 hours using Facebook

Transformation Roadmap

  1. Free Strategy Session

    We will discuss your business, community and competitors and identify opportunities for growth.

  2. Design Your Roadmap

    Every situation is different. We will create a customized roadmap to grow your business.

  3. Implement New Marketing

    We work with you to implement your new marketing. Website, Facebook, etc.

  4. Ongoing Guidance

    There will be pitfalls along the way. We'll be there to guide you around them.

Ready to Transform Your Business?

Schedule a free no-obligation Strategy Session

Client Testimonials

"John Callaghan is more than a marketer. He has his finger on the pulse of funeral service nationally and will help your firm raise the standard of excellence. The great Peter Drucker says all business hinges on innovation and marketing. John Callaghan will help you with both. Guaranteed! "

Stephen Aldridge, Stanly Funeral and Cremation Care

"Our funeral home has been working with John Callaghan for nearly a decade now. John’s fresh perspective and profound knowledge of marketing has been most helpful. As the marketing medium has moved to a digital world, his insight has been invaluable to our firm. He is not just merely a consultant but a valued member of our team. "

David Perotto, Bartolomeo & Perotto

"Good morning! Hope this finds you well! Things have been busy here! All good! I believe we have benefited greatly from your analysis and perspective. The tools developed have generated positive response and feedback. Our relationship has been solid and beneficial! Many thanks for your time and efforts! "

Mark Clarke, Henry Funeral Home

"What impressed us most, were his communication skills both in written language and verbal. John has a way with words and manages to convey a message in the most convincing and eloquent way. We came away from our experience with him feeling re-charged , re-focused and ready to make a fresh start."

Paolo Bassi, Kane & Fetterly

What Makes us Different

When it comes to growing their business, many funeral home owners are struggling. The idea of growth has been replaced with striving to just make ends meet.

Sadly, the long-entrenched marketing agencies in the funeral industry offer a style of marketing that may work for large corporations with massive budgets but is completely ineffective for funeral homes. As a result, your hard earned, and limited, marketing budget is wasted.

John Callaghan

John Callaghan presenting at a recent ICCFA

The results achieved by Funeral Success clients shows that growth is indeed possible. The secret to our success is that we fix your marketing message before considering the media to deploy the message (website, advertising, social media, etc.).

When you have the correct marketing message, families see your funeral home as the obvious choice…regardless of price.

When you have the wrong (or no) marketing message, families see you as a commodity…and they will price shop you.

Our founder, John Callaghan, is an experienced Business Growth Consultant who has worked in over 20 different industries. He approaches the funeral business from a fresh perspective and with a powerful, and proven, suite of marketing tools.

After working with hundreds of funeral home clients throughout the United States, Canada and Australia he has created a proven process. He works with funeral home owners, either one-on-one or in small groups, to guide them through the process of fixing their marketing and connecting with families in new ways.

Our mission is quite simple….to help exceptional funeral homes owners win more calls and serve more families. If you do an amazing job of serving families but your marketing looks like every other funeral home in your area, then we should talk. With our guidance, your future can be much brighter than you ever dreamed possible.

Ready to Transform Your Business?

Schedule a free no-obligation Strategy Session

“After months of my son attempting to convince me that our business could benefit from a different outlook on things like, social media and marketing, we began working closely with John Callaghan in August of 2015.

John took the time to complete an in-depth analysis of our business and came up with several cutting-edge recommendations and worked with us every step of the way to implement them effectively and quickly.

The result……. 2016 was our best year ever and not by a little, by a lot. I know that we have a much better outlook now on this rapidly changing industry and are positioned for even more growth. I strongly recommend John and his team. Want more details?  Call me anytime!”

Garrett Casey Sr., Casey’s Eastside Memorial, Waterbury CT

(in case you’re wondering….they continued to grow in 2017 and surpassed their 2016 numbers)

Cost of Not Taking Action

Impact on You

  • Lost revenue (smaller nest egg for your family)
  • Smaller staff (so you work constantly)
  • More competition (discounter cremations, low cost funeral homes)

Impact on The Families in Your Community

  • Underserved by other funeral homes
  • Do not benefit from a healing memorial experience
  • Questioning the value of ANY funeral service

We Help You

Win More Calls

By fixing your marketing message and supporting content then deploying it in all the right places.

Serve More Families

We will help you serve families even if they do not want a traditional funeral.

Grow Your Business

More revenues & bottom line's possible with our guidance.

Ready to Transform Your Business?

Schedule a free no-obligation Strategy Session


33228 W 12 Mile Rd., Suite 134
Farmington Hills, MI 48334

(888) 504-2980

Copyright 2018 Funeral Success Marketing. All Rights Reserved.