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Updated January 2013
The Top Selling Strategic Marketing book in the funeral services industry
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What others have to say….
As a new funeral home, our challenge was very familiar--new name trying to gain on the old established brands in the area. After dabbling in many forms of media and public relations, it seemed as though something was missing. I could not put my finger on ‘it’.
I realized I better find an ‘expert’ to help me--easier said than done. In my funeral consultant search I ran across several very expensive ‘firms’ as well as some ‘mom and pop’ firms that really did not understand my challenge (but they were willing to spend a lot of my money try to). After searching for a consultant I felt comfortable with, I finally found John.
John really took the time to understand, and I mean really understand, my business and our challenges. I was a little concerned with being able to accomplish much over the phone, but it worked out great.
The process was actually very simple, yet very detailed in a good way. After several calls and conference call sessions, John finally narrowed down my challenge. I did not have a unique selling proposition (USP). John took all that we talked about and condensed it into several ideas.
Since working with John, we have seen our business grow. Not only in at-need, but also pre-need. His messaging resonates with our community, and now I can effectively articulate our USP.
If you are in a start-up or a multi-generation business, I cannot recommend John enough. He brought a new fresh perspective to my firm. I am as guilty as the next person, when it comes to thinking only we know what’s best for our business. After taking a step back and evaluating the entire picture, John has brought us the experience and expertise we need to continue to grow.
Paul Wrench
Wrench Funeral Home
"We saw John Callaghan at a captivating seminar in Florida and approached him after his presentation. He was very receptive and almost immediately accepted to come see us in Montreal for consulting services that we requested. John also understood our budget and was able to work within it.
In 2 days he managed to help us with all of our concerns and kept us focused on the matter at hand. What impressed us most, were his communication skills both in written language and verbal. John has a way with words and manages to convey a message in the most convincing and eloquent way.
We came away from our experience with him feeling re-charged , re-focused and ready to make a fresh start. It is reassuring to know that even smaller companies like ours can benefit greatly from consultants like John."
Paolo Bassi
Kane & Fetterly, Montreal
“We’ve worked with John for the past year and have benefited greatly from our partnership. He brought to us a suite of proven marketing tools that have already helped to grow our funeral homes. More importantly, he gave us a new way to help the families we serve understand the true value of a memorial service. I highly recommend John’s services to any funeral home owner.”
Kathleen McGuinness Berg McGuinness Funeral Home, Woodbury NJ