Marketing Blog

Is TV Advertising Right For You?

I’ve had a bunch of emails from funeral home owners over the past couple of weeks asking my opinion on television advertising. Apparently, one of the big marketing firms in the industry is doing a big push on this subject. I thought I'd share my views to my blog followers. First, I am definitely not opposed to television advertising. It…

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The Biggest Expense in Your Online Marketing

Just a few years ago it was common for a funeral home’s biggest expense related to online marketing to be the development of their website. A new website was often custom development project and could cost $10,000 or more. I have met multiple owners who paid over $30,000 for a website that supported online arrangements (which families didn’t use). Thankfully…

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The Future of Marketing Your Funeral Home

Guest post written by Tyler Fraser John Callaghan, owner of Funeral Success, creates strategies for internet marketing for funeral homes and shared his insight with Tyler Fraser on Funeral Radio. John and Tyler recorded an interview called†The Future of Marketing Your Funeral Home; this show had lots of great insights to help your funeral home use the internet. The funeral…

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The 3 Keys to Marketing Your Funeral Home in a Changing Industry

To say that we live in “interesting” times would be a gross understatement. Rising cremation rates, tighter margins, more fragmented families choosing to do nothing, employees who see this as a 9 to 5 job instead of a professional calling....some days it must feel like the perfect storm has hit your funeral home. Over the years I have successfully applied…

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