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Choosing Your Marketing Strategy

John Callaghan — Tue, 06 Mar 2012 16:31:01 +0000

Here’s video #10 in the “Training From The Bowling Alley Series”.

In this video I describe the basic marketing strategies that are available for any business and how to choose the right one for your funeral home.

If you missed the previous videos in the series here’s the links.
Video #1 – Inside Reality vs Outside Perception,
Video #2 – Who do you compete with ,
Video #3 – Why most funeral home advertising does not work,
Video #4 – How to get your ad noticed,
Video #5 – Pushing the right hot buttons ,
Video #6 – What families need before they buy,
Video #7 – Selecting the right topics,
Video #8 – Baby Boomer Women,
Video #9 – Easier Arrangements,
If you would like to download this video in mp4 format (ipad friendly) Click Here

Attending the 2012 ICCFA Annual Convention in March? Be sure to checkout my presentation on Thursday March 22nd at 8:30 am – 7 Steps for Developing a Strategic Marketing Plan.

A special thank you to everyone who sent me emails saying how much they’ve enjoyed this training series. My daughter is currently trying out for the school softball team so who knows…there might be a “Training from the Bleachers Series” coming up next.

The Secret to Easier Arrangements

John Callaghan — Fri, 02 Mar 2012 16:12:23 +0000

Here’s video #9 of 10 in the “Training From The Bowling Alley Series”.

In this video I describe what many people have found to be the secret to making easier arrangements with any family. It all comes down to understanding family roles and how it influences the decision making process.

If you missed the previous videos in the series here’s the links.
Video #1 – Inside Reality vs Outside Perception,
Video #2 – Who do you compete with ,
Video #3 – Why most funeral home advertising does not work,
Video #4 – How to get your ad noticed,
Video #5 – Pushing the right hot buttons ,
Video #6 – What families need before they buy,
Video #7 – Selecting the right topics,
Video #8 – Baby Boomer Women,
If you would like to download this video in mp4 format (ipad friendly) Click Here

Attending the 2012 ICCFA Annual Convention in March? Be sure to checkout my presentation on Thursday March 22nd at 8:30 am – 7 Steps for Developing a Strategic Marketing Plan.

Feel free to add your comments below (yes I do read them!)

Baby Boomer Women

John Callaghan — Tue, 28 Feb 2012 21:09:56 +0000

Here’s video #8 of 10 in the “Training From The Bowling Alley Series”.

In this video I explain why you need to target all of your marketing towards the baby boomer women in your community.

If you would like to download this video in mp4 format (ipad friendly) Click Here

Attending the 2012 ICCFA Annual Convention in March? Be sure to checkout my presentation on Thursday March 22nd at 8:30 am – 7 Steps for Developing a Strategic Marketing Plan.

Feel free to add your comments below (yes I do read them!)

Selecting Your Topics

John Callaghan — Fri, 24 Feb 2012 17:38:35 +0000

Here’s video #7 of 10 in the “Training From The Bowling Alley Series”.

In the previous video I explained why it was so important that you take time to educate the family before they make their purchase decisions. In this video I describe a simple method for coming up with a short list of education topics.

If you missed the previous videos in the series here’s the links. Video #1, Video #2 , Video #3, Video #4, Video #5 , Video #6

If you would like to download this video in mp4 format (ipad friendly) Click Here

Attending the 2012 ICCFA Annual Convention in March? Be sure to checkout my presentation on Thursday March 22nd at 8:30 am – 7 Steps for Developing a Strategic Marketing Plan.

Feel free to add your comments below (yes I do read them!)

What families need before they buy

John Callaghan — Tue, 21 Feb 2012 15:24:59 +0000

Here’s video #6 of 10 in the “Training From The Bowling Alley Series”.

In this video I explain the concept of the “buying spectrum”. When you understand this concept you will know how to connect with families earlier in the process (before price becomes their #1 issue).

Sorry if this video is a little shaky. The battery on my Kodak Zi8 died and I’m recording this with my cell phone without a tripod.

If you missed the previous videos in the series here’s the links. Video #1, Video #2 , Video #3, Video #4, Video #5

If you would like to download this video in mp4 format (ipad friendly) Click Here

Attending the 2012 ICCFA Annual Convention in March? Be sure to checkout my presentation on Thursday March 22nd at 8:30 am – 7 Steps for Developing a Strategic Marketing Plan.

Feel free to add your comments below (yes I do read them!)

Pushing the Right Hot Buttons in your Funeral Home Marketing

John Callaghan — Fri, 17 Feb 2012 14:10:05 +0000

Here’s video #5 of 10 in the “Training From The Bowling Alley Series”.

In this video I discuss hot button. More specifically….are you pushing the right hot buttons in the right order to get the result you want?

If you missed the previous videos in the series here’s the links. Video #1, Video #2 , Video #3, Video #4

If you would like to download this video in mp4 format (ipad friendly) Click Here

Attending the 2012 ICCFA Annual Convention in March? Be sure to checkout my presentation on Thursday March 22nd at 8:30 am – 7 Steps for Developing a Strategic Marketing Plan.

Feel free to add your comments below (yes I do read them!)

How to Get Your Funeral Home Advertising Noticed

John Callaghan — Tue, 14 Feb 2012 13:58:56 +0000

Here’s video #4 of 10 in the “Training From The Bowling Alley Series”.

In this video I discuss how to structure your advertising to dramatically improve response rates. If you hire a marketing agency to create ads for your funeral home make sure they are following this approach or they are wasting your money.

If you missed the previous videos in the series here’s the links. Video #1, Video #2 , Video #3

If you would like to download this video in mp4 format (ipad friendly) Click Here

Attending the 2012 ICCFA Annual Convention in March? Be sure to checkout my presentation on Thursday March 22nd at 8:30 am – 7 Steps for Developing a Strategic Marketing Plan.

Feel free to add your comments below (yes I do read them!)

Why Most Funeral Home Advertising Doesn’t Work

John Callaghan — Fri, 10 Feb 2012 14:57:37 +0000

Here’s video #3 in the “Training From The Bowling Alley Series”. In this video I discuss the biggest issue impacting the effectiveness of your advertising and why most ads are doomed to fail.

If you missed the first two videos in the series here’s the links. Video #1, Video #2

If you would like to download this video in mp4 format (ipad friendly) Click Here

Attending the 2012 ICCFA Annual Convention in March? Be sure to checkout my presentation on Thursday March 22nd at 8:30 am – 7 Steps for Developing a Strategic Marketing Plan.

Feel free to add your comments below (yes I do read them!)

Who Do You Compete With

admin — Tue, 07 Feb 2012 00:25:48 +0000

Here’s video #2 in the “Training From The Bowling Alley Series”. In this video I discuss how in some parts of the country funeral homes are facing a new type of competitor.

If you missed the first video in the series here’s the link. Video #1

Attending the 2012 ICCFA Annual Convention in March? Be sure to checkout my presentation on Thursday March 22nd at 8:30 am – 7 Steps for Developing a Strategic Marketing Plan.

Feel free to add your comments below (yes I do read them!)

Inside Reality and Outside Perception

admin — Fri, 03 Feb 2012 15:35:06 +0000

Attending the 2012 ICCFA Annual Convention in March? Be sure to checkout my presentation on Thursday March 22nd at 8:30 am – 7 Steps for Developing a Strategic Marketing Plan.

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