Archive for the Free Articles Category


A Simpler Approach to Funeral Arrangements

A few years ago I was meeting with a husband and wife who operated a very successful funeral home. Like most successful people they were always looking for new ideas to help them stay in front of their competitors. To protect their privacy I’ll call them Bill and Jane for the sake of this story. [...]

Read More...

Are you Unique?

Years ago one of my business mentors taught me this rule… If an industry is rapidly expanding, an easy strategy is to copy the leaders and grow with the industry. For example, back in the 1990′s Dell copied IBM’s personal computer and grew into a huge corporation. They eventually overtook IBM and became the leader [...]

Read More...

Seeing is Believing

The following is a short essay that I wrote for one of my clients who was struggling to explain the importance of having the body present at a visitation. I eventually sent it out to my entire email list (3,500+) and it turned out to be the most popular email I’ve ever sent. Seeing is [...]

Read More...

What’s Your Plan for 2011?

It’s that time of the year again….planning time. It happens every year. Business slows down around Thanksgiving and we coast through the Christmas season. I like that predictable cycle because it gives me a chance to focus on my family and the spirit of the season. As soon as we hit January all heck breaks [...]

Read More...

They stole your spot

They stole your spot. They swooped in while you were busy taking care of families and took your spot…and you should be furious! The spot I am referring to is your first page ranking on the three dominant Internet search engines Google, Yahoo and Bing. Google has about 65% of the market. Yahoo and Bing [...]

Read More...

Is Copying Hurting Your Business?

I’ll remember it for the rest of my life…I was 9 years old and in grade 4. When suddenly, out of the blue, my best friend and I were called down to the principal’s office for copying each others work. That was the day that I experienced the sting of the principal’s “strap” on the [...]

Read More...

Your Ideal Family

There are dozens of different factors that will influence the success or failure of your funeral home business. But the number one issue that I believe every funeral home owner must address is…your focus, more specifically your ability to focus on attracting your ideal family. Google+

Read More...

First Impression

Everyone in business knows that first impressions are very important. When a family walks in your door you want them to feel like they have entered a safe haven. Everything they see, smell, hear, and touch helps them to form their first impression of your funeral home. It’s rarely a conscious decision but rather a [...]

Read More...

Yellow Pages

You’re trapped…and the Yellow Pages sales rep knows it. He is sitting their counting his commissions as you make that gut wrenching decision to continue your Yellow Pages ad for another year. Do you do a quarter page ad, a third page, maybe even a half page? Do you try to jump ahead of your [...]

Read More...

The 3 Reasons People Don’t Buy

Every week I take at least a couple of hours to read over my personal marketing journals. They’re nothing too elaborate looking, just a series of note books that I’ve kept for years…but they’re worth a fortune to me. In these journals I record any marketing “wisdom” that I come across or that I learned [...]

Read More...

Marketing Predictions for 2010

I have received at least a dozen emails over the last week asking my thoughts on 2010 as it relates to funeral home marketing. So here it goes… My crystal ball is in front of me and I’m entering into a psychic trance (not really but the imagery seemed appropriate). Here are the top 5 things that I [...]

Read More...

New FTC Guidelines

The FTC is at it again. Yes the same organization that brought you the General Price List and has come up with a new way to protect consumers from unscrupulous business practices. It is important for you to know that these new regulations are not directly targeted at the funeral home industry; they are far [...]

Read More...

Who Do You Compete With?

There’s an old story that you’ve probably heard… Two hikers see a bear ahead of them on the path. The bear starts chasing them when one of the hikers stops to put on his running shoes. The first hiker screams “What are you doing? Running shoes aren’t going to help you out run the bear”. [...]

Read More...

The Healing Mistake

This newsletter will be short because it won’t take too long to make the point… Back in March of this year I sent out a newsletter with the title of “How to Market Healing”. That newsletter was very well received and I had a lot of very positive feedback. Google+

Read More...

Where Most Marketing Fails

Why is marketing so hard? Actually, I should say…why is effective marketing so hard? Marketing has only one goal…to grow your funeral home business. If it’s not doing that then your marketing isn’t working properly. But if your marketing is broke how do you know what you’re supposed to fix? Should you switch from TV [...]

Read More...

The Elephant in the Room

Have you heard the saying “the elephant in the room”? If not, it refers to those times in life when you have a large, ever present issue that no one wants to talk about. For every business owner I know, “the elephant in the room” today is….the economy. And more specifically, the dreaded ‘R’ word… [...]

Read More...

The Power of a Rose

This isn’t the newsletter I was planning on sending out. Plus it’s two weeks later than scheduled and for that I apologize. Sadly, there was a very personal reason for the delay. On June 27th my mother passed away. The matriarch of our family, mother, grandmother, great grandmother, and friend to all…was gone. As a [...]

Read More...

Marketing Personalization

Personalization….you hear about it at every trade show, you hear about it from every merchandise vendor, and you read about it in every trade magazine. Ten years ago only a small percentage of funeral home owners had jumped on the personalization bandwagon. Today…the situation has completely reversed. If you’re not personalizing every service you’re a [...]

Read More...

How to Market Healing

I decided to take a bit of a gamble with the subject of this newsletter….”how to market healing”. The key issue is the word “healing”. Sadly, there are a lot of funeral service professionals who still think that they are in the business of providing compassionate care for the deceased. Google+

Read More...