The Problem/Solution

The Root Problems

Funeral homes around the country are all struggling with the same basic problems…..too many price shoppers, rising direct cremation rates and families who don’t see that value of a funeral.

However, these problems are really symptoms of the larger underlying problems. Watch the video to the right and learn the real reason why your business is not flourishing.

Our Solution

Creating a new ad campaign won’t fix these problems.

Creating a new website won’t fix these problems.

Working harder won’t fix these problems.

Watch the video to the right to learn how we fix these problems.

Inbound Marketing Process

  1. Attract

    We need to attract new visitors to your website, blog and social media sites (e.g., Facebook).

  2. Convert

    We next convert visitors into leads (at-need or pre-need).

  3. Arrange

    When the time is right we need to help the family arrange a perfect service for their loved one.

  4. Delight

    We need to turn every happy family into a 5 star review on Google & Yelp

The Future of Funeral Home Marketing Has Arrived!

Our Blog

  • The 3 Keys to Marketing Your Funeral Home in a Changing Industry

    March 30, 2015

    To say that we live in “interesting” times would be a gross understatement. Rising cremation rates, tighter margins, more fragmented families choosing to do nothing, employees who see this as a 9 to 5 job…

  • The Future of Funeral Home Marketing is Inbound

    February 5, 2015

    Do you have too many telephone prices shoppers? Do you ever have a family come in and make arrangements, say they need to think about it, and end up going to a competitor who undercut…

  • 5 Strategic Planning Myths

    April 5, 2014

    In this article I am going to describe 5 funeral home marketing strategic planning myths that are common among funeral home owners and managers. Myth #1 – Families don’t have any money There is no…

  • Marketing to Affluent Families – Overview

    March 5, 2013

    Video 1 of 6

  • Marketing to the Affluent – Who Are They?

    March 4, 2013

    Video 2 of 6

  • Marketing to the Affluent – Psychological Profile

    March 3, 2013

    Video 3 of 6



Social Media Management

We will compose and post appropriate content on a regular basis plus manage all interactions with followers to cultivate relationships. Supporting Facebook, Google + and Twitter.

Google Local

Google's Local Listings are the new Yellow Pages. If you are not showing up in the first 3 listings you are losing calls! We fix that problem.

Reputation Marketing

Are you a 5 star funeral home? You will be with this service! We'll make it easy for families to leave reviews and monitor your reputation online.

Google Paid Advertising

Google's Adwords campaigns can connect you with families who need your help right away. Adwords is the most powerful online advertising system and is an important part of inbound marketing.


On a regular basis we will ghost write a new article for you blog. Our goal is to connect you with new families and help them to understand your core values and your role in the community.

Video Marketing

Just like blogging, videos are a great way to communicate your message to the market. Don't worry if you're camera shy, we'll create videos that engage your audience and help them to understand the value of your services.

Email Marketing

Email marketing involves designing an automated email follow up system which cultivates lasting relationships with prospects and turns website visitors into loyal advocates who will promote you in the community.

ROI Analytics

The beautiful thing about Inbound Marketing is that almost everything can be measured. We'll use the latest tools to measure performance throughout the marketing system and optimize every step in the process.

Marketing Coaching

For tough competitive situations or businesses going through a transition a regular marketing coaching call can help to keep things on track. John Callaghan will work with you to address your most pressing situations. Due to travel schedules availability is extremely limited.

Request a Customized Quote

Need help with your inbound marketing?

Secret Weapon

Too Many Price Shoppers?

Use our exclusive trademarked content to differentiate yourself from discount firms.

You will win more calls…..Guaranteed!

All content is customized for your funeral home and then licensed to you on an exclusive basis. The content is loaded onto your website and provided in pdf format for printing.

The agreement is month-to-month. If you are not winning at least one new call each month with our content simply cancel the agreement and we will uninstall the content from your website at our own expense.

Click here to request a private walkthrough

Are you ready to take your business to the next level?


"Good morning! Hope this finds you well! Things have been busy here! All good! I believe we have benefited greatly from your analysis and perspective. The tools developed have generated positive response and feedback. Our relationship has been solid and beneficial! Many thanks for your time and efforts!"

Mark Clarke, Henry Funeral Home

"Our funeral home has been working with John for nearly a decade now. John’s fresh perspective and profound knowledge of marketing has been most helpful. As the marketing medium has moved to a digital world, his insight has been invaluable to our firm. He is not just merely a consultant but a valued member of our team."

Dave Perotto, Bartolomeo & Perotto, Rochester NY

"We’ve worked with John for the past year and have benefited greatly from our partnership. He brought to us a suite of proven marketing tools that have already helped to grow our funeral homes. More importantly, he gave us a new way to help the families we serve understand the true value of a memorial service. I highly recommend John’s services to any funeral home owner. Kathleen McGuinness Berg McGuinness Funeral Home, Woodbury NJ"

Kathleen McGuinness Berg

"We saw John Callaghan at a captivating seminar in Florida and approached him after his presentation. He was very receptive and almost immediately accepted to come see us in Montreal for consulting services that we requested. John also understood our budget and was able to work within it. In 2 days he managed to help us with all of our concerns and kept us focused on the matter at hand. What impressed us most, were his communication…"

Paolo Bassi

"As a new funeral home, our challenge was very familiar--new name trying to gain on the old established brands in the area. After dabbling in many forms of media and public relations, it seemed as though something was missing. I could not put my finger on ‘it’. I realized I better find an ‘expert’ to help me--easier said than done. In my funeral consultant search I ran across several very expensive ‘firms’ as well as some ‘mom…"

Paul Wrench

About Funeral Success

We're Creative

The only box we like is the one we get from Amazon every month containing our new box of coffee k-cups. Otherwise we love to think outside of the box and come up with creative solutions to the problems you face every day.

We're Passionate

Every member of our team personally understands the value of a beautiful memorial service but we've also experienced an unfulfilling service. If you have the ability to wow a family, we're passionate about helping you win every possible call.

We're professional

Some people think that all online marketing should be cool or hip. Yet, industry research has proven that the real decision maker we need to connect with is a 45 to 65 year old baby boom woman. She's also having a really bad day. That's why you're professional and we're professional.

Our Core Team

John Callaghan
John Callaghan
Author, Speaker & Inbound Marketing Expert
I love looking at new business situations and (more…) Read More
Julie Felton
Julie Felton
Graphics Designer
I have been a graphic artist/illustrator since 1987.  Over the past 28 years, (more…) Read More
Andy Tallent
Andy Tallent
Social Media Manager
Plan, Write, Post, Measure, Repeat....I love it! Read More
Nathan Olsen
Google Local Listing Expert
My passion....ranking you in Google Local! Read More

Public Speaking

CallaghanJohn3-smLooking for speakers for your next convention or association meeting?

In 2015 John Callaghan will be presenting at ICCFA, NFDA and multiple state conventions.

This year’s topic is “Inbound Marketing, The Future of Funeral Home Marketing”

Contact our office to inquire about availability.


33228 W 12 Mile Rd., Suite 134
Farmington Hills, MI 48334

(888) 504-2980

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