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“The Funeral Home Owner’s Guide to Winning More Calls.”

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The Problem/Solution

The Root Problems

Funeral homes around the country are all struggling with the same basic problems…..too many price shoppers, rising direct cremation rates and families who don’t see that value of a funeral.

However, these problems are really symptoms of the larger underlying problems. Watch the video to the right and learn the real reason why your business is not flourishing.

Our Solution

Creating a new ad campaign won’t fix these problems.

Creating a new website won’t fix these problems.

Working harder won’t fix these problems.

Watch the video to the right to learn how we fix these problems.

Inbound Marketing Process

  1. Attract

    We need to attract new visitors to your website, blog and social media sites (e.g., Facebook).

  2. Convert

    We next convert visitors into leads (at-need or pre-need).

  3. Arrange

    When the time is right we need to help the family arrange a perfect service for their loved one.

  4. Delight

    We need to turn every happy family into a 5 star review on Google & Yelp

The Future of Funeral Home Marketing Has Arrived!

Our Blog

  • Is TV Advertising Right For You?

    I’ve had a bunch of emails from funeral home owners over the past couple of weeks asking my opinion on television advertising. Apparently, one of the big marketing firms in the industry is doing a…

  • The Biggest Expense in Your Online Marketing

    Just a few years ago it was common for a funeral home’s biggest expense related to online marketing to be the development of their website. A new website was often custom development project and could…

  • The Future of Marketing Your Funeral Home

    Guest post written by Tyler Fraser John Callaghan, owner of Funeral Success, creates strategies for internet marketing for funeral homes and shared his insight with Tyler Fraser on Funeral Radio. John and Tyler recorded an…

  • The 3 Keys to Marketing Your Funeral Home in a Changing Industry

    To say that we live in “interesting” times would be a gross understatement. Rising cremation rates, tighter margins, more fragmented families choosing to do nothing, employees who see this as a 9 to 5 job…

  • The Future of Funeral Home Marketing is Inbound

    Do you have too many telephone prices shoppers? Do you ever have a family come in and make arrangements, say they need to think about it, and end up going to a competitor who undercut…

  • 5 Strategic Planning Myths

    In this article I am going to describe 5 funeral home marketing strategic planning myths that are common among funeral home owners and managers. Myth #1 – Families don’t have any money There is no…


Social Media Management

We will compose and post appropriate content on a regular basis plus manage all interactions with followers to cultivate relationships. Supporting Facebook, Google + and Twitter.

Google Local

Google's Local Listings are the new Yellow Pages. If you are not showing up in the first 3 listings you are losing calls! We fix that problem.

Reputation Marketing

Are you a 5 star funeral home? You will be with this service! We'll make it easy for families to leave reviews and monitor your reputation online.

Google Paid Advertising

Google's Adwords campaigns can connect you with families who need your help right away. Adwords is the most powerful online advertising system and is an important part of inbound marketing.


On a regular basis we will ghost write a new article for your blog. Our goal is to connect you with new families and help them to understand your core values and your role in the community.

Video Marketing

Just like blogging, videos are a great way to communicate your message to the market. Don't worry if you're camera shy, we'll create videos that engage your audience and help them to understand the value of your services.

Email Marketing

Email marketing involves designing an automated email follow up system which cultivates lasting relationships with prospects and turns website visitors into loyal advocates who will promote you in the community.

ROI Analytics

The beautiful thing about Inbound Marketing is that almost everything can be measured. We'll use the latest tools to measure performance throughout the marketing system and optimize every step in the process.

Marketing Coaching

For tough competitive situations or businesses going through a transition a regular marketing coaching call can help to keep things on track. John Callaghan will work with you to address your most pressing situations. Due to travel schedules availability is extremely limited.

Download now

Confused about inbound marketing? Download our new report which contains our exclusive Inbound Marketing Roadmap.

Secret Weapon

Too Many Price Shoppers?

Use our exclusive trademarked content to differentiate yourself from discount firms.

You will win more calls…..Guaranteed!

All content is customized for your funeral home and then licensed to you on an exclusive basis.


"Good morning! Hope this finds you well! Things have been busy here! All good! I believe we have benefited greatly from your analysis and perspective. The tools developed have generated positive response and feedback. Our relationship has been solid and beneficial! Many thanks for your time and efforts! "

Mark Clarke, Henry Funeral Home

"Our funeral home has been working with John for nearly a decade now. John’s fresh perspective and profound knowledge of marketing has been most helpful. As the marketing medium has moved to a digital world, his insight has been invaluable to our firm. He is not just merely a consultant but a valued member of our team."

Dave Perotto, Bartolomeo & Perotto, Rochester NY

"We’ve worked with John for the past year and have benefited greatly from our partnership. He brought to us a suite of proven marketing tools that have already helped to grow our funeral homes. More importantly, he gave us a new way to help the families we serve understand the true value of a memorial service. I highly recommend John’s services to any funeral home owner. Kathleen McGuinness Berg McGuinness Funeral Home, Woodbury NJ"

Kathleen McGuinness Berg

"We saw John Callaghan at a captivating seminar in Florida and approached him after his presentation. He was very receptive and almost immediately accepted to come see us in Montreal for consulting services that we requested. John also understood our budget and was able to work within it. In 2 days he managed to help us with all of our concerns and kept us focused on the matter at hand. What impressed us most, were his communication skills both in written language and verbal. John has a way with words and manages to convey a message in the most convincing and eloquent way. We came away from our experience with him feeling re-charged , re-focused and ready to make a fresh start. It is reassuring to know that even smaller companies like ours can benefit greatly from consultants like John. Paolo Bassi Kane & Fetterly, Montreal"

Paolo Bassi

"As a new funeral home, our challenge was very familiar--new name trying to gain on the old established brands in the area. After dabbling in many forms of media and public relations, it seemed as though something was missing. I could not put my finger on ‘it’. I realized I better find an ‘expert’ to help me--easier said than done. In my funeral consultant search I ran across several very expensive ‘firms’ as well as some ‘mom and pop’ firms that really did not understand my challenge (but they were willing to spend a lot of my money try to). After searching for a consultant I felt comfortable with, I finally found John. John really took the time to understand, and I mean really understand, my business and our challenges. I was a little concerned with being able to accomplish much over the phone, but it worked out great. The process was actually very simple, yet very detailed in a good way. After several calls and conference call sessions, John finally narrowed down my challenge. I did not have a unique selling proposition (USP). John took all that we talked about and condensed it into several ideas. Since working with John, we have seen our business grow. Not only in at-need, but also pre-need. His messaging resonates with our community, and now I can effectively articulate our USP. If you are in a start-up or a multi-generation business, I cannot recommend John enough. He brought a new fresh perspective to my firm. I am as guilty as the next person, when it comes to thinking only we know what’s best for our business. After taking a step back and evaluating the entire picture, John has brought us the experience and expertise we need to continue to grow. Paul Wrench Wrench Funeral Home"

Paul Wrench

About Funeral Success

We're Creative

The only box we like is the one we get from Amazon every month containing our new box of coffee k-cups. Otherwise we love to think outside of the box and come up with creative solutions to the problems you face every day.

We're Passionate

Every member of our team personally understands the value of a beautiful memorial service but we've also experienced an unfulfilling service. If you have the ability to wow a family, we're passionate about helping you win every possible call.

We're professional

Some people think that all online marketing should be cool or hip. Yet, industry research has proven that the real decision maker we need to connect with is a 45 to 65 year old baby boom woman. She's also having a really bad day. That's why you're professional and we're professional.

Our Core Team

John Callaghan
John Callaghan
Author, Speaker & Inbound Marketing Expert
I love looking at new business situations and (more…) Read More
Julie Felton
Julie Felton
Graphics Designer
I have been a graphic artist/illustrator since 1987.  Over the past 28 years, (more…) Read More
Andy Tallent
Andy Tallent
Social Media Manager
Plan, Write, Post, Measure, Repeat....I love it! Read More
Nathan Olsen
Google Local Listing Expert
My passion....ranking you in Google Local! Read More

Public Speaking

CallaghanJohn3-smLooking for speakers for your next convention or association meeting?

In the past John Callaghan has been a featured speaker at

  • NFDA
  • CANA Cremation Symposium
  • Selected Independent
  • Multiple state conventions

Contact our office to inquire about availability.


33228 W 12 Mile Rd., Suite 134
Farmington Hills, MI 48334

(888) 504-2980

Would you like to meet and see if we can help grow your business?

Click here to schedule a short exploratory meeting.